personification is a rhetorical device, literary technique, or event in which what appears, on the surface, to be the case, differs radically from what is actually the case.
地质环境系统的基本特征包括()。
chinese tends to use non-animate subjects.
嘉宾提到的公务员应聘者应具备的素质,不包括
简历最好是()页纸
关于网申,以下做法不正确的是
高层建筑热水供应系统的设计,以下( )项是错误的。
地震发生时,( )越大,对地面造成的破坏越大。
"soccer kicks off with violence" which rhetorical device is used in this news headline?
the information collected from sources like _______, _________, ________ and other market players can be called marketing information.
it is a multi-view of your customers obtained from a strategic ysis of both ______ and _______ data of customer behaviours.
adequate customer information can contribute greatly to good products and marketing programs.
customer insight is the in-depth knowledge of your customers, based on their buying behaviours, their experiences with your brand, their beliefs or needs.
raw data collected from customers are not enough to tell anything about customer insights.
it is not difficult to collect information but the difficulty lies in how to use them effectively.
marketing researchers should be able to perform data mining and find out the stories behind the data, and provide clear answers to practical questions.
the problem is, some managers will ask for whatever information they could get without thinking carefully what they really need.
the cost issue of marketing research deserves serious consideration. the cost issue also deserves serious consideration.
a segment of something is one part of it considered separately from the rest.
if a company segments a market, it ides it into separate parts, usually in order to more precisely identify the target consumers and improve marketing opportunities.
there is not a single company that is capable enough to develop a product that can satisfy all the consumers in this world.
consumers can also be grouped according to their psychographic features like lifestyles, personalities, values and attitudes to life.
acorn, which is short for a classification of residential neighborhoods, uses residential areas and related property prices to classify people.
abc socio-economic categories uses people’s income levels, professions and social status to group them.
marketers also use the data to build up a customer profile: the image of a typical consumer.
market segmentation is one very primary and essential step in market ysis.
those consumers with similar needs, behaviours and preferences can be grouped together to from different aller segments.
different companies may adopt exactly the same approaches to market segmentation.
using a(n) _________ marketing (or mass marketing) strategy, a firm might very possibly decide not to target a specific segment but the whole market.
colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. this is called ________ marketing.
when it comes to choosing a targeting strategy, companies need to consider many factors which include:
in evaluating different market segments, a company must pay attention to three factors. they are:
a company should only enter segments in which it can create superior customer value and gain advantages over its compes.
modern marketers seldom adopt undifferentiated marketing (or mass marketing) strategy.
when using a concentrated marketing or niche marketing strategy, a firm goes after a all share of a large market.
concentrated marketing can be highly profitable with low risks.
if the segment consists of buyers with different tastes, like in the case of soft drink, then it is advisable to choose undifferentiated marketing.
a loyalty card can also be named as:
being loyal means being firm and not changing in your support for a person, a product, a company, an organization or a brand.
customer loyalty refers to the tendency to repurchase a particular product, service or brand or revisit a particular company shop or website many times.
loyal customers tend to buy more and buy more expensive products.
loyal customers are willing to introduce their favourite brands to friends, colleagues and relatives, causing the effect of a de facto word of mouth marketing.
being fickle means being firm in support for a person, a brand or a company.
b2b (business-to-business) loyalty programs reward businesses for their purchase of goods and services from suppliers.
some critics see the lower prices and rewards as bribes to manipulate customer loyalty and purchasing decisions, or in the case of infrequent spenders, a means of subsidizing them.
some institutes warn that commercial use of the personal data collected as part of the programmes has the potential for abuse.
during the american revolutionary war, there are_____colonies on the mainland of america.
只能对已经插入节的区域进行分栏。
《罗密欧与朱丽叶》剧本有几个大优点:()
mod函数得到的是商。
elizabeth i did not maintain the diplomatic relation with the tsardom of russia originally established by her deceased brother.
in the movie the patriot, benjamin martin organised a/an _______with his sons, friends and other ordinary masses.
平面相对于三个投影面的位置关系包括_______。
通过下面的代码片段来回答问题。 可以在下划线处填写 struct 。
after the execution of the following statements: int a=1, b=2, c=3, d=4, t1=2, t2=2, k; k = (t1=a>b) && (t2=c>d); , which one of the following value is equal to the value of t2 ?
个人形象,是指一个人仪容、表情、举止、服饰。
given char s1[]="string1",s2[8],*s3,*s4="string2"; which one of the following is incorrect for library function strcpy?
given a structure definition as follows: struct mystr { int a; float b; } mytype; , which one of the following statements is wrong?
俯视图在主视图的( )。
given the following function and the variable declaration int a=25; which one of the following is the result of the statement print_value(&a); ? void print_value(int *x) { printf("%d", *x); }